Less Is More: Dr. George Waring IV on Redefining Premium Eye Care
Less Is More
Dr. George Waring IV on Redefining Premium Eye Care
For Dr. George Waring IV, premium eye care begins with simplicity. A second-generation ophthalmologist, he built the Waring Vision Institute on a “less is more” philosophy—one that shapes every element of the patient journey. This approach aligns with the institute’s promise of providing “Vision for a Lifetime®,” reflecting a commitment to innovation, clarity, and personalized care at every stage of life. In both surgery and practice management, simplicity drives precision—and precision drives exceptional outcomes. It’s a model that shows premium care doesn’t require complexity—only intention. And that commitment is what led Dr. Waring to begin prescribing compounded post-op medications from OSRX.
A husband, father of two, and global leader in refractive and cataract surgery, Dr. Waring has reshaped what a patient-centered practice can be. His wife, Dr. Karolinne Rocha, an internationally recognized surgeon and researcher, shares that mission, continuing a family legacy rooted in innovation and integrity.
Premium by Design
At Waring Vision Institute, patients aren’t “cases.” They’re clients—and every element of their experience, from the first greeting through recovery, is engineered for ease, comfort, and confidence. That approach has earned the practice over 1,000 five-star Google reviews.
Every touchpoint should feel seamless. From diagnostics to postoperative care, the fewer barriers a patient faces, the better their outcome and experience.
Dr. George Waring IV
That pursuit of simplicity extends to the medications his clients receive. By partnering with OSRX, his team utilizes compounded ophthalmic medications that make postoperative recovery simple and smooth.
Seamless Medication Management
As an FDA-registered 503B outsourcing facility, OSRX provides compounded formulations that can be ordered in bulk for in-office use or prescribed directly to patient doorsteps. Dr. Waring finds the bulk-ordering model convenient for both his patients and staff. Patients can leave Waring Vision Institute with their medications in hand—removing the need for a separate pharmacy trip—while staff benefit from reduced time spent entering individual prescriptions and the assurance that patients receive the formulations needed for their postoperative regimen.
His team also values having a dedicated OSRX account representative available to support ordering and assist with operational questions. With a seamless ordering platform, responsive customer support, and reliable medication availability, Dr. Waring’s staff has found OSRX to match the level of quality and service they strive to deliver to every client.
“OSRX has made a tremendous impact on our practice workflow and overall client experience, and while our use of compounded ophthalmic medications is always grounded in clinical need, I appreciate when efficient care naturally supports my commitment to sustainability.”
An Uncommon Foundation
Before earning his M.D. at Emory University School of Medicine, Dr. Waring completed a dual degree in Economics and Ecology—training that still informs how he evaluates resource management, efficiency, and long-term sustainability in ophthalmic practice.
“At the end of the day, it’s about aligning treatment with what’s best for the patient,” he says. “When quality care is easy to execute and easy to follow, everyone wins.”
A Holistic Approach to Comprehensive Surgical Vision Correction
Though Waring Vision Institute offers a comprehensive range of surgical vision correction procedures at every stage of ocular maturity, the experience is intentionally simple—built on clear communication, streamlined steps, and the belief that patients feel most cared for when their journey is easy to navigate.
“OSRX is essentially an extension of our own team,” he says. “They help us deliver the same level of precision and personalized care that defines every aspect of our practice.”
About Dr. George Waring IV
Dr. Waring is Founder and Medical Director of Waring Vision Institute in Charleston, SC. He is an internationally recognized thought leader in refractive and cataract surgery, a principal investigator in numerous clinical trials, and a frequent lecturer on emerging technologies and surgical innovation.
His work continues to set new standards in premium eye care—rooted in clarity, compassion, and the belief that sometimes, less truly is more.
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Professional Disclosure: Dr. Waring is on the Medical Advisory Board for Ocular Science® (an affiliate of OSRX) and has a financial interest in the company. *Post-op medications carry serious risks, including elevation of intraocular pressure, conjunctivitis, and decreased visual acuity. View potential adverse events and contraindications at: https://osrxpharmaceuticals.com/osrx-api-aecontraindication. For professional use only. OSRX specializes in customizing compounded medications to meet unique patient needs. Compounded drugs are not FDA-approved, which means they have not undergone FDA premarket review for safety, effectiveness, and quality